June 25th – TKTS

1973

Today in 1973, the Theatre Development Fund (a non-profit organisation designed to aid the struggling New York theatre business) opening the first discount ticket booth in New York City.

The First TKTS booth in NYC

The First TKTS booth in NYC

Broadway was a very different place in the 1960s and 1970s. Musicals were losing popularity, fewer people could afford the legitimate theatre and the area around Times Square saw more cheap cinemas and sex shops than long-running extravaganzas. In the 1920’s there were 70-80 theatres in the Broadway area, by 1969 there were just 36.

In the historic Duffy Square, part of the Times Square district, the TKTS booth opened after being built with a budget of just $5000, offering same day tickets discounted by up to 50%

Forty years later they have sold over 58 million tickets to theatregoers and recently underwent a major renovation and rebuild, this time costing closer to $19 million.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s